Truth In Marketing
Truth In Marketing
Client: Mercy Memorial Hospital System
Creative Director: Jim TerMarsch
Creative Supervisor / Account Executive / Writer: Ryan Poquette
CHALLENGE: The client was named one of the Top 100 Workplaces by the Detroit Free Press. They wanted to leverage this award to boost awareness and support among patients and employees throughout the medical campus.
SOLUTION: We developed a campaign centered around a series of graphics that were posted in the hospital and at other outpatient facilities. The largest pieces featured photos we shot of representative employees, who also gave testimonials explaining why they liked working at Mercy Memorial. In addition, we developed smaller award logo graphics and posted these at the entrances of key high-traffic buildings. The coordinated campaign also included local print ads, digital banners on the client website and a promotional item handout for employees, thanking them for their service.