Truth In Marketing
Truth In Marketing
Client: Mercy Memorial Hospital System
Agency: Vaccine Creative
Creative Director: Jim TerMarsch
Creative Supervisor / Writer / Account Executive: Ryan Poquette
CHALLENGE: The client wanted a way to introduce this new resource to area families and ensure that it was top-of-mind when their children needed emergency care.
SOLUTION: We developed an attention-getting kid superhero concept, then personalized it through a targeted direct mail campaign. Inside the bifold mailer, we included a magnet with oval cutouts and instructions for families to frame their own “superheroes” – and display it on their refrigerators. The magnet mailer also highlighted the key benefits of this new inpatient pediatric area, including the kid-friendly wall paintings and other features designed to make the emergency process easier for children and their families.