Truth In Marketing
Truth In Marketing
Client: Swain Family Chiropractic
Agency: Vaccine Creative
Creative Director: Jim TerMarsch
Creative Supervisor / Account Executive / Writer: Ryan Poquette
CHALLENGE: In recent years, chiropractors have faced an insurance challenge. Many carriers provide little or no reimbursement for chiropractic care, which means that even when chiropractors are able to draw in new patients, sometimes these patients cannot afford to pay for care. The one insurance exception?: Medicare.
SOLUTION: To help drive new Medicare business to Swain Family Chiropractic, we first investigated what Medicare did and did not cover. Then we developed a targeted direct mail campaign that educated area seniors on this coverage, while also promoting the new patient discount that our client offered on the non-covered services.