Sheer Shop Website

Client: The Sheer Shop
Agency: Vaccine Creative
Creative Director: Jim TerMarsch
Creative Supervisor / Digital Strategist / Producer / Writer: Ryan Poquette

CHALLENGE: This distributor of Hunter Douglas window treatments had an outdated website that was not optimized for mobile, had poor UX and didn’t offer a large enough gallery of product images for potential customers to review – a key factor in the purchasing process for window treatments. 

SOLUTION: We developed a custom WordPress website that made it easy for customers to review the major types of window treatments in a lush image gallery. The simple and clean design of the site also featured a series of category portal boxes that potential customers could use to quickly drill down to the specific page of interest. Finally, we expanded the client’s existing content, creating several new pages optimized around specific product search terms.